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Where is your practice leaving money?

10 questions about how your med spa runs day-to-day. Takes about 2 minutes.

No judgment. Just a clear picture of what's working and what's not.

1 of 10

A new inquiry comes in through Instagram DM on a Saturday night. When does it get a response?

Within an hour (automated or someone's watching) Monday morning when I check messages Whenever I notice it — could be days

2 of 10

How does your practice handle appointment reminders?

Automated texts/emails at multiple intervals before the appointment Front desk calls the day before We rely on the patient to remember

3 of 10

After a patient gets a treatment, what happens next?

They get aftercare instructions, a check-in, and a rebooking prompt We send aftercare instructions. Rebooking happens if they call Treatment ends and we hope they come back

4 of 10

How does your practice get Google reviews?

Automated request goes out after appointments, timed to catch happy patients We ask verbally or have a sign in the office We don't really ask. Reviews come in when they come in

5 of 10

When was the last time you looked at your treatment pricing relative to costs?

Within the last 3 months — I know my margins per treatment Sometime last year. I adjust when costs go up I set prices when I opened and haven't revisited them

6 of 10

On a typical weekday, how full are your treatment rooms?

80%+ booked and I know my utilization rate Busy most days but I haven't measured it Lots of gaps. Some days half the rooms sit empty

7 of 10

What percentage of first-time patients come back for a second visit?

Over 60% — I track retention I think most come back, but I don't have the number No idea. I focus on getting new patients in the door

8 of 10

How much of your admin work (scheduling, reminders, follow-ups) is automated?

Most of it runs without anyone touching it Some automated, but a person still handles a lot Almost everything is done manually by staff

9 of 10

You run a promotion that brings in 20 inquiries this week. What happens to the ones who don't book immediately?

They go into a follow-up sequence — texts, emails, or calls over the next 2 weeks Someone tries to follow up once or twice If they don't book, they're gone. We move on to the next campaign

10 of 10

Which of these numbers do you check at least monthly?

Revenue per provider hour, patient retention rate, cost per acquisition Total revenue and maybe new patient count I check the bank account and hope for the best

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